Marketing Manager

BASIC INFORMATION

Job Title: Marketing Manager

Status: Full Time

Place of Performance: Atlanta, Georgia

Travel Requirements: 10%

Supervisor: EVP, Head of Marketing & Innovation

Direct Reports: 1 (Marketing Associate)

THE OPPORTUNITY – About Godrej North America

Join a team that is passionately committed to delighting women of African origin across the globe by offering a compelling portfolio of leading hair care brands and innovative products that also complements our leadership in weave & extensions. We believe that brands and businesses should be local. So, we are investing in local manufacturing set ups. Building strong local talent, with a focus on fostering diversity and inclusion, is a key priority for us. We continue to innovate and disrupt with new products, build consumer engagement and advocacy, and establish footholds beyond hair care.

Responsibilities COMMUNICATION

• Increases market share by developing and driving execution of annual marketing plans
• Oversees development of brand communications and ensures execution across all platforms (multi-media, marketing/sales materials, digital, trade shows, education, photo shoots and promotions)
• Provides strategic leadership to outside Marketing/PR agencies
• Approves new product launch plans and programs (Global and/or Domestic)
• Establishes & maintains relationships with Global Marketing partners, community members, and industry influencers
• Work closely with the internal product development team(s) on the creation of new products and innovation for maximum in market diffusion
• Supervises, retains and motivates marketing staff
  • Conducts annual/semi- annual reviews
  • Provides skill and career development mentorship
  • Builds a positive team atmosphere
• Provides concept direction and approves all brand positioning and messaging
• Provide market insight and product lifecycle information in the forecast alignment meetings

ANALYSIS

• Bears full P&L and budget responsibility to achieve target financials
• Oversees brand promotional calendar and KPI reviews
• Approves brand price strategy
• Approves and drives Slim and Squeeze opportunities
• Oversees category and competitive analysis and insights

PROJECT MANAGEMENT

• Approves qualification plan for new product/program rollout
• Conducts consumer research as needed

Knowledge, Skills, And Abilities

• Demonstrates excellence in communication, analytical and project management
• Expert level knowledge of marketing principles, practices and procedures
• Advanced knowledge of multi-cultural distribution channels and competitors
• Mastery level knowledge in market research and segmentation
• Excellent presentation and selling skills using and preparing slides via PowerPoint
• Solid understanding of the selling process and sensitivity to the challenges of multi-channel distribution and small business owners
• Ability to lead and manage Marketing team

Education & Experience Requirements

• 6+ years Marketing experience
• Proven leadership experience managing a product or category
• MBA preferred in Marketing, Business Administration or related field
• CPG experience preferred within the beauty category - knowledge of the multi-cultural category